AI-Powered Music Personalization in Advertising and Its Effect on Sales: The Role of Emotion and Technology Acceptance
Co Author | May - September 2025
Contributed actively in data collection, model design, empirical analysis, and report writing to validate the relationship between personalized audio cues and purchase intent.
Work published in a peer-reviewed setting, under the supervision of M.A Vo Minh Vinh.
SoundVerse AI | An AI-powered music creation platform
Co - Founder & Head of Marketing | November 2024 - October 2025
Co-founded a tech startup developing an AI-powered mobile platform designed to simplify music creation for amateur users.
Managed the data pipeline for algorithm training, including the collection and cleaning of a 1,000+ data set of musical scores and audio samples.
Secured 100 beta users and utilized feedback to iterate on the user experience (UX), ensuring the platform successfully translated complex musicality into an accessible tool.