Innovation & Scholarship

Unlocking sustainable competitive advantage of emerging market manufacturing SMEs: A moderated mediation model

Co Author | September 2024 - July 2025

  • Co-authored and presented a peer-reviewed research paper on the role of AI analytics in fostering innovation among SMEs.
  • Conducted under the guidance of Dr. Dinh Van Hoang, Foreign Trade University, Vietnam and published in an international academic journal.

AI-Powered Music Personalization in Advertising and Its Effect on Sales: The Role of Emotion and Technology Acceptance

Co Author | May - September 2025

  • Contributed actively in data collection, model design, empirical analysis, and report writing to validate the relationship between personalized audio cues and purchase intent.
  • Work published in a peer-reviewed setting, under the supervision of M.A Vo Minh Vinh.

The Relationship Between Cash Conversion Cycle and Firm Performance: Empirical Evidence from Vietnamese Listed Manufacturing Companies

Co - Author | August 2025

  • Analyzed the correlation between the Cash Conversion Cycle (CCC) and Firm Performance using data from Vietnamese Listed Manufacturing Companies.
  • Applied quantitative analysis techniques to demonstrate the financial link between working capital management and company profitability.
  • Won the First Prize in JDIE Competition 2025

SoundVerse AI | An AI-powered music creation platform

Co - Founder & Head of Marketing | November 2024 - October 2025

  • Co-founded a tech startup developing an AI-powered mobile platform designed to simplify music creation for amateur users.
  • Managed the data pipeline for algorithm training, including the collection and cleaning of a 1,000+ data set of musical scores and audio samples.
  • Secured 100 beta users and utilized feedback to iterate on the user experience (UX), ensuring the platform successfully translated complex musicality into an accessible tool.